About the event

Kidscreen Summit is renowned as the kids entertainment industry’s most important annual event. In 2013, the conference welcomed more than 1,600 attendees from 47 countries. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.

2013 statistics

1,600 delegates
47 countries represented
98% plan to attend again
99% would recommend the event to colleagues
400+ content buyers
900+ producers/distributors

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Iyan Bruce

Senior Manager, Content Strategy & Marketing

Mattel Entertainment

Iyan M. Bruce is the Senior Manager of Content Strategy and Marketing for Mattel, Inc. In this role, he is responsible for the development of strategic content plans for Mattel’s Girls IP portfolio and manages the company’s global home entertainment strategy, release and marketing initiatives for top Mattel brands including: Monster High™, Ever After High™, Hot Wheels® and Barbie® - the world’s largest DTV children’s film franchise.

Prior to Mattel, Bruce served as an animation producer for the legendary Stan Lee and then as a studio marketing professional for both Universal Studios and Sony Pictures. As a marketing professional, he was intimately involved in developing and executing DVD and Blu-rayÔ release strategies for over 200 film, television and children’s titles.

Bruce is also one of the 24 founding members of the Producers Guild of America’s New Media Council, a representative body for producers of digitally created content, and a recipient of the Guild’s Marc A. Levey distinguished service award.

Speaking at: The Monster Success of Monster High

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