Session

Is Your IP Ready for Licensing?

Tuesday, February 14, 2017
10:15 AM - 11:00 AM
Sevilla


You’ve got great characters, great animation and great stories ready to go. So, it’s toy time, right?  Not so fast. A panel of experts from Mattel, Out of the Blue and Zodiak Kids will bring their many years of experience in the licensing business to bear on this discussion of how to evaluate the commercial prospects of a new property, as well as the mistakes developers commonly make, and how licensing hopefuls can maximize their chances for success.

Moderating:


Marty Brochstein
SVP, Industry Relations and Information
LIMA International Licensing Industry Merchandisers Assn


Featuring:


Jennifer Bennett
Senior Director, Strategic Development - Global Licensing and Entertainment Partnerships
Mattel

Samantha Freeman
Founder & Executive Producer
Out of the Blue Enterprises

Jean-Philippe Randisi
CEO
Zodiak Kids

Peter Yoder
VP Cartoon Network Enterprises North America
Cartoon Network

Event Menu

Brand Menu