Session

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Hot Research: How to woo the elusive kid fan

Tuesday, February 14, 2017
11:30 AM - 12:30 PM
Bayfront

In today’s crowded and highly plugged-in landscape, attracting fans is more challenging—and more important—than ever. So how can your brand become fan-worthy? And what does fandom look like for kids? Come hear from the child development experts at Insight Kids as they share the results of a brand-new research study looking at how kids’ relationships with brands shift as they grow up, and what you can do to cultivate their devotion.


Featuring:


Sarah Chumsky
Vice President, Insight Kids
Insight Strategy Group

Stacey Matthias
Co-CEO
Insight Strategy Group

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