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Surviving, Scaling and Making Money in the Kids Digital Space
Tuesday, February 14, 2017
11:30 AM - 12:30 PM
Is there a way to create and deliver fun, engaging and strictly regulated digital content to this generation of kids, but also build market share, profits and long-term brand loyalty at the same time? In this fireside chat, Jeff Imberman, CRO of kids ad platform SuperAwesome—and former SVP of Sales and Marketing at Nickelodeon—will answer this critical question and show how the kids digital ecosystem is something to be embraced, not feared. He’ll also divulge how the under-13 audience is already telling brands and content creators what they want—delivering success is just a matter of really listening to them.
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