Session

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Rebranding and Audience Engagement: A Sprout case study

Wednesday, February 15, 2017
2:00 PM - 3:00 PM
Sevilla

In the kids business, connecting with moms is critical. So how do you manage a network or property relaunch/rebrand campaign without alienating your audience—and how do you simultaneously bring in new viewers?  What are the challenge and the opportunities in today’s changing landscape? These are the questions US preschool net Sprout faced at the beginning of 2016, and in this session the broadcaster will provide an in-depth look into how it rebuilt its 10-year-old brand and flourished.

Moderating:


Jeremy Dickson
Features Editor
Kidscreen


Featuring:


Kristen Campolattaro
VP, Brand Marketing
Sprout (NBCUniversal)

Jennifer Giddens
SVP, Marketing and Digital
Sprout

Emily Yolkut
Senior Director, Research
Sprout (NBCUniversal)

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