Emotional Scheduling: How kids are organizing their own media lives
Monday, February 13, 2017
2:00 PM - 2:45 PM
Kids today are accustomed to having access to what they want, whenever they want it. But as it turns out, programming schedules still make sense to them, and they organize their media lives around factors like where they are, who they’re with, and what they’ve been doing or are about to do. Dubit’s David Kleeman discusses this new concept of “emotional scheduling,” which is critical to driving discovery and retention for anyone creating media for children.
Senior Vice President Global Trends