Session
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Monday, February 12
12:00pm - 12:45pm
Sevilla
Know Your Audience: Developing educational TV for the 6 to 8 set
Monday, February 12
12:00pm - 12:45pm
Sevilla
Know Your Audience: Developing educational TV for the 6 to 8 set
Preschoolers have always been super-served by educational media, but what about that slightly older six to eight crowd? This session will explore some of the barriers to creating educational content for this demo, as well as current opportunities and renewed interest among buyers. It will also delve into what it can and should tackle in terms of curriculum to create enriching content that these viewers will seek out on their own, without teacher prompting.
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