info Speaker Pam Kunick-Cohen - Kidscreen Summit 2019
Speaker Pam Kunick-Cohen

Pam Kunick-Cohen

Head of Brand Management, Licensing & Merchandising

Technicolor

Pam Kunick-Cohen is an accomplished strategic marketing and business development executive with over 20 years of senior management experience at companies including Technicolor, Disney, Twentieth Century Fox and HIT Entertainment.  Currently Pam is Head of Brand Management, Licensing & Merchandising at Technicolor’s Animation and Games division.  Prior to that, she was Senior Vice President, Global Brand Management at Twentieth Century Fox Consumer Products.  In this role, she built a Global Brand Management team, and expanded Fox's overall business in the Location and Live Entertainment area, developing a plan that added over $100 Million in revenue to Fox over 5 years.  She also spent many years in the Home Entertainment industry in a variety of positions.  Pam's roles have encompassed all areas of  brand management, traditional and digital media strategy, public relations, promotions, content development, creative oversight, retail marketing and business development.  Pam has a MBA from Harvard University and an undergraduate degree from University of Michigan.

Speaking at: Sprinting to Shelf: How to keep pace with direct-to-consumer platforms; Retail Battle Royale: Is a global or regional strategy best for your brand?


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