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Producing Bite-Sized Content for the On-Demand Generation
Tuesday, February 9, 2016
3:15 PM - 4:00 PM
When it comes to creating compelling digital kids content, it’s no longer a question of whether they’re watching online, but rather what they’re watching. Head of DreamWorksTV Birk Rawlings will share insights about consumption behavior gleaned from the highly successful DreamWorksTV YouTube channel. Why does bite-sized content and kid-ified versions of popular YouTube formats generate views, keep parents happy, and most importantly, keep kids coming back for more?
Head of Dreamworkstv