Session - Kidscreen Summit 2016

Session

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Trends in online kidvid viewership, marketing and monetization

Wednesday, February 10, 2016
11:30 AM - 12:30 PM
Sevilla

Led by video data insights powered by market-leading video identification firm ZEFR, this panel will take a look at the current market for kids content online—what's monetizing, what makes more sense for marketing and what content owners need to know to in terms of realizing the full value of their IP.  What works, how to use data to inform future content development, and how to ensure the content you have is built to drive the most value.


Moderating:


Adam Goldstein
VP, Business Development
ZEFR


Featuring:


Finn Arnesen
SVP, Global Distribution & Development
Hasbro Studios

Rick Bashkoff
SVP, Business Development
ZEFR

Sanna Korppoo
Head of ToonsTV
Rovio Entertainment Ltd

Isaac Quiroga
Senior Director
Mattel

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