Session - Kidscreen Summit 2016

Session

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Wednesday, February 10
11:30am - 12:30pm
Sevilla

Trends in online kidvid viewership, marketing and monetization

Wednesday, February 10
11:30am - 12:30pm
Sevilla

Trends in online kidvid viewership, marketing and monetization

Led by video data insights powered by market-leading video identification firm ZEFR, this panel will take a look at the current market for kids content online—what's monetizing, what makes more sense for marketing and what content owners need to know to in terms of realizing the full value of their IP.  What works, how to use data to inform future content development, and how to ensure the content you have is built to drive the most value.


Moderating:


Adam Goldstein

VP, Business Development

ZEFR

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Featuring:


Finn Arnesen

SVP, Global Distribution & Development

Hasbro Studios

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Rick Bashkoff

SVP, Business Development

ZEFR

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Sanna Korppoo

Head of ToonsTV

Rovio Entertainment Ltd

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Isaac Quiroga

Vice President

Mattel

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