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PlayGroups: Profiling Today's Play Across Platforms
Wednesday, February 10, 2016
11:30 AM - 12:30 PM
How do kids and parents play across platforms, and what does it all mean for engaging them with products and properties? Conducted in partnership with the Toy Industry Association’s Genius of Play campaign, this cutting-edge research investigates how play happens for families today. The result is a set of distinct cross-platform behavioral “play” profiles for today’s kids, with interesting implications for those of us looking to engage kids and families tomorrow.
CEO & Chief Play Officer