Session
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Wednesday, February 10
2:00pm - 3:00pm
Brickell
Kids TV Redefined: New consumer research and insights from Nickelodeon
Wednesday, February 10
2:00pm - 3:00pm
Brickell
Kids TV Redefined: New consumer research and insights from Nickelodeon
“TV” used to be easy to define. Today, “TV” can mean many things and in a relatively short span of time, content has become available anytime and anywhere, opening up endless viewing opportunities. This study explores how kids are watching television in this evolving viewing environment.