Session

You are not currently viewing the most recent Kidscreen Summit. Go to Kidscreen Summit 2025.

Wednesday, February 10
2:00pm - 3:00pm
Sevilla

How to Program a YouTube Channel

Wednesday, February 10
2:00pm - 3:00pm
Sevilla

How to Program a YouTube Channel

The YouTube audience is growing by 50% each year—and that figure spikes to 200% when it comes to kids content. However, capturing this audience on YouTube requires a content creation and programming strategy that is completly different from the traditional broadcast television model. The opportunity to turn YouTube into a major distribution platform for creators and brands is huge, but one that requires a different way of thinking. This panel of successful YouTubers will outline unique content creation and programming strategies for the platform, and assess current challenges, business models and opportunities.