Session

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Wednesday, February 10
3:15pm - 4:15pm
Brickell

Drawing Digital Success: From pencil sketch to millions of players

Wednesday, February 10
3:15pm - 4:15pm
Brickell

Drawing Digital Success: From pencil sketch to millions of players

Every digital project has its rhythm—moments when it races ahead and moments where it seems to move at the speed of evolution. Every design and building process leads to key decision points where a misstep can delay or derail everything. Those critical points get more complicated when you’re working with a major kids brand on a new IP built from scratch, that encompasses many independently owned sub-brands and balances engagement, entertainment, learning, access and more. Last year, Dubit and PBS KIDS collaborated to build Kart Kingdom. For Kidscreen 2016, they share the lessons they learned along the way about minimizing risk and maximizing brand equity while creating a now-thriving virtual world.