Session
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Wednesday, February 10
4:15pm - 5:15pm
Sevilla
App Licensing: The Seven-Year Itch
Wednesday, February 10
4:15pm - 5:15pm
Sevilla
App Licensing: The Seven-Year Itch
In this session for brand owners, licensing managers and marketers, Night & Day Studios explores children’s app licensing seven years in. How do you get the most out of the licensing model in apps? What are some best practices for choosing a licensee, building a productive relationship, creating a great app, and managing distribution and co-marketing? The studio will also discuss how kids apps fit into the larger industry ecosystem of media, toys and merchandise, and how to integrate apps into an overall brand experience, sharing hits and misses, do’s and don’ts, and licensor and licensee perspectives from the trenches.
Featuring:
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