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Keeping Up with the Kids: BBC Children’s Charts its Digital Future
Thursday, February 11, 2016
10:00 AM - 11:00 AM
Children zero to 16 make up 20% of the UK population, and they are a smart, discerning audience that loves choice, control and the options offered by second screens, tablets, smartphones and all things digital. The world of children's media is changing fundamentally—and it's happening quickly. If you're a child, it's very, very exciting. And if you’re a broadcaster, it’s definitely a challenge. Alice Webb, Director of BBC Children's, will talk about how one of the most internationally revered public broadcasters for kids is planning to keep up with its audiences next.