Session - Kidscreen Summit 2016


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Mentor Class: 21st Century Branding—How to apply it to kids entertainment, licensing, PR and more

Thursday, February 11, 2016
10:00 AM - 11:30 AM

While this may sound like a simple question, in today’s media world, it’s never been more complex. But one thing is clear: If you have an existing kids company, kids product or property, or even just an idea for one, you need to understand how to brand it. Branding experts Alan Winnikoff and Larry Seidman will take you through the process of positioning and messaging a brand, and plotting out the attributes of its extensions. From there, they’ll provide you with a roadmap for the real-world practical application of that brand strategy so that it successfully drives your marketing, licensing, PR and social media plans.

PLEASE NOTE: Attendees who are keen to pack more professional learning into their Summit week can take part in this session for an additional $250. If you're interested in signing up, contact Maggie Wilkins ( or 416-408-2300 x539).


Larry Seidman
Managing Director
Dimensional Branding Group (DBG)

Alan Winnikoff
Sayles & Winnikoff Communications

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