Speaker Martha Tian
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Martha is Director of Marketing & Insights at ZEFR, a leading social video technology company for content owners and brands. She leads all quantitative and qualitative research efforts across Fortune 500 brands, advising them on how to best craft their programming, media spend, and influencer strategy based on data insights from ZEFR’s proprietary Video ID technology.
Prior to ZEFR, Martha was the audience development and operations leader for DanceOn Inc, a YouTube-funded multi-channel network. Before joining the media world, she worked as an M&A analyst in investment banking for Citigroup as well as an equity analyst covering the media industry for Dodge & Cox, a mutual fund with $300B assets under management.
Martha received her BS in Economics and BA in International Studies from University of Pennsylvania and holds an MBA from Stanford University’s Graduate School of Business.
Featured in: Master Class: Taking Best Practices from YouTube to Other Digital Platforms
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