Session
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Tuesday, February 14
3:15pm - 4:00pm
Sevilla
The New Creators
Tuesday, February 14
3:15pm - 4:00pm
Sevilla
The New Creators
Looking for the next generation of creative talent to develop new ideas and content that will resonate with your target audience? Social stars may be one answer, but they are just one part of the global creative pool. In fact, new technologies and tools are democratizing the creative process and giving rise to a new generation of independent, highly creative talent. This session will help you learn how to identify and work with passionate or out-of-the-box creators in order to develop on-brand content consumers actually want to watch.