Session

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Monday, February 13
3:00pm - 3:45pm
Bayfront

Guardians of the Galaxy’s Cross-Platform Quest: A Marvel Animation case study

Monday, February 13
3:00pm - 3:45pm
Bayfront

Guardians of the Galaxy’s Cross-Platform Quest: A Marvel Animation case study

In 2015, Marvel embarked on a four-year mission to grow its little-known Guardians of the Galaxy IP into a hit family franchise by producing animation in diverse formats including a Disney XD series, two short-form series, comedy shorts and micro-content. Cort Lane from Marvel Family Entertainment will outline how these innovations in flexible format lengths were essential to maximizing reach for Guardians. He’ll also reveal how ambitious platform diversity (from iTunes to Facebook) has been the key to unlocking audience engagement and affinity for the blockbuster property.