Session

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Monday, February 10
2:00pm - 2:45pm
Pacific 21

Mastering the Flywheel with Nickelodeon

Monday, February 10
2:00pm - 2:45pm
Pacific 21

Mastering the Flywheel with Nickelodeon

Join trailblazing executives from the Nickelodeon Digital Studio as they reveal the strategies behind their explosive success in the kids YouTube ecosystem. Beginning with just two channels and 10 million subscribers, they will detail how their innovative approach enabled them to scale to 46 channels worldwide, hundreds of millions of subscribers, and billions of views and minutes watched. This presentation will focus on their industry-leading flywheel method, which includes defining target audiences, feeding content obsessions and consistently optimizing output. Whether you're a legacy media executive or a budding creator, their experiences and insights will help you find your own flywheel and build a kids & family audience on today’s preeminent content platform.