Session

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Monday, February 10
3:00pm - 3:45pm
Pacific 21

NewTube: Some fresh takes on digital content strategy

Monday, February 10
3:00pm - 3:45pm
Pacific 21

NewTube: Some fresh takes on digital content strategy

Using YouTube as a launchpad for kids & family content has become a go-to move for indie creators and established production companies alike, but the blueprints for these launches are starting to diversify. It’s not all about high-volume shorts anymore—digital-first projects are building big, engaged audiences and attracting the attention of broadcasters and streamers with content wells that look a lot different from a few years ago. And in this session, we catch up with a few players who are breaking the mold and cutting through.