Session
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Wednesday, February 12
11:00am - 11:45am
Pacific 21
KID INSIGHT - The More Things Change, Do Some Things Stay the Same?
KID INSIGHT - The More Things Change, Do Some Things Stay the Same?
Wednesday, February 12
11:00am - 11:45am
Pacific 21
KID INSIGHT - The More Things Change, Do Some Things Stay the Same?
Gen Alpha is certainly spending more time on new platforms, but what do we actually know about how these migratory shifts are changing their tastes and choices when it comes to entertainment? Drawing on new research conducted by Maverix Insights & Strategy, this session will frame an interesting discussion of what is fundamentally different and what is fundamentally the same about the relationship between kids and content.
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