Session

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Wednesday, February 12
10:00am - 10:45am
Pacific 21

KID INSIGHT - A New Preschool Paradigm: How families are navigating life with young kids

Wednesday, February 12
10:00am - 10:45am
Pacific 21

KID INSIGHT - A New Preschool Paradigm: How families are navigating life with young kids

Fresh research from Nickelodeon and wonderworks insights + strategy reveals how a new generation of parents, a pandemic, economic pressures, trust and technology have shifted preschool family life and priorities. Through rich in-person ethnographies and expert insights, discover why and how today's preschool parents are writing a new narrative of connection, creativity and collaborative growth, all while seeking meaningful family experiences. And importantly, learn how this transformation is impacting family entertainment needs and consumption patterns.

Whether you’re creating content, developing products or marketing to young families, you'll gain actionable insights about preschoolers and their families.