Session

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Wednesday, February 12
12:00pm - 12:45pm
Pacific 21

KID INSIGHT - What Does TV Even Mean to Touchscreen Natives?

Wednesday, February 12
12:00pm - 12:45pm
Pacific 21

KID INSIGHT - What Does TV Even Mean to Touchscreen Natives?

Using the connected screens they have access to, kids today are curating their own media lives—and they’re radically different, with YouTube, TikTok and other nontraditional content platforms accounting for a sizable share of watchtime. This research presentation by The Insights Family will go deep to unravel what kinds of content consumption each screen and platform is used for, and how producers and traditional TV channel operators can position themselves to be relevant and appealing in this new audience landscape.