Cheryl Gotthelf is an accomplished educational content developer and brand builder for children’s media and consumer products that are entertaining, educational, and relevant to children’s lives.  Her practice sits squarely in the space where entertainment, education, and play intersect. She is devoted to the creation of the highest quality media experiences for children and families across all platforms and for a global audiences.

Over the course of her career, she has worked for ABC TV, Sesame Workshop, Scholastic, Nickelodeon’s Noggin, HIT Entertainment, Highlights for Children, Random House, and Mattel.

A trusted leader, educator, and qualitative researcher, Cheryl been at the helm of launching and relaunching brands likeNoggin, Clifford the Big Red Dog, The Magic School Bus, Maya & Miguel, I Spy, Dear America, The Octonauts, Thomas the Tank Engine, and The Mr. Men Show. Whether it is television, digital, toys or consumer products, Cheryl helps clients determine a property’s emotional and functional meaning in the lives of children and families. She is known for building brands recognized not only for their educational quality, but also for their entertainment and business success.

She has served as Principal Investigator on several informal math, science, literacy and multi-cultural initiatives funded by the National Science Foundation, The Carnegie Corporation, The Department of Education/Ready to Learn, The Corporation for Public Broadcasting, and PBS. With a Master’s Degree in Child Development and Education from Columbia University, Teachers College, she has studied with some of the world’s most prominent scholars including Dr. Herbert Ginsberg and Dr. Dorothy Strickland.

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