Throughout his 25-year entertainment industry career, Michael Hefferon has catapulted the growth of established business operations around the globe using his unique combination of creative and strategic experience. On the strategic side, Michael has successfully guided multiple creative companies to profitability resulting in sale or recapitalization. On the creative side, Michael has built numerous successful project slates as an executive and successfully created and run shows as an Executive Producer, writer and Story Editor. Most recently, Michael has conceived and executed a 360 degree approach to content production that takes advantage of media’s diversification across platforms and windows.  As an example of Michael’s complementary skillset, he created Rainmaker’s newRebootseries, conceived the project’s 360-degree content approach and led Rainmaker’s development of an Unreal-based game-engine pipeline to produce the project simultaneously in multiple platforms.

Throughout his 25-year entertainment industry career, Michael Hefferon has catapulted the growth of established business operations around the globe using his unique combination of creative and strategic experience. On the strategic side, Michael has successfully guided multiple creative companies to profitability resulting in sale or recapitalization. On the creative side, Michael has built numerous successful project slates as an executive and successfully created and run shows as an Executive Producer, writer and Story Editor. Most recently, Michael has conceived and executed a 360 degree approach to content production that takes advantage of media’s diversification across platforms and windows.  As an example of Michael’s complementary skillset, he created Rainmaker’s newRebootseries, conceived the project’s 360-degree content approach and led Rainmaker’s development of an Unreal-based game-engine pipeline to produce the project simultaneously in multiple platforms.

Michael joined Rainmaker from Canada's Bardel Entertainment, where he oversaw numerous productions and relationships with broadcasters worldwide. Michael's first company, Phoenix Animation, quickly built a strong reputation as a source for high-quality productions, working on five theatrical feature films including Fern Gully: The Last Rainforest, and during his 25-year career he has produced over 700 half hour television episodes  and numerous specials. After a successful sale of his studio, Michael went on to hold executive level positions with leading entertainment companies including Catalyst Entertainment (now CCI Entertainment); the Britt Allcroft Group (now known as HIT Entertainment); Gullane Entertainment; BFC Berliner Film Companie GmbH (Berlin); and EM Entertainment's Australian studio Flying Bark Productions.

Along with serving as the President of Rainmaker/Mainframe Studios, Michael is also EVP of the newly-formed Wow Unlimited Media Incorporated. 

Featured in: Encouraging Co-Viewing in the Digital Age