John Robson, Managing Director, WildBrain, oversees DHX Media’s WildBrain Multi-Platform Kids’ Network, an industry leader in the management and creation of children’s entertainment content on platforms such as YouTube, Dailymotion and others. Since Mr Robson’s arrival in 2015, he has led the rapid growth of WildBrain, which now generates annual Watch Time of 32 billion minutes for both DHX Media library content and third-party partners. Prior to joining WildBrain, Mr Robson held executive roles at a number companies in the digital entertainment industry, including Base79, where he led the commercial and marketing team; Rightster, where he led the commercial division; HTC, where he led the content group; and Paramount Pictures, where he set up and ran the international digital distribution division. Mr Robson has two decades of experience in digital management and strategy and has lived through the continuing evolution of digital content distribution, working on many of the biggest brands in entertainment including Paramount Pictures, MTV, NBCU, Fox, Nickelodeon, DWA and many others.

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