Luke Ritchie is the Head of Interactive Arts, a specialist interactive storytelling division of Nexus Studios, that researches and adopts emerging technologies to craft engaging story experiences.

Previously Luke was Executive Producer for UNIT9 in London and Founder of UNIT9’s office in Brazil. Luke has been making interactive work for brands for 10 years, and has an educational background in film and a long-term hobbyist background in writing code. He also enjoys speaking regularly about technology and innovation. 

Launched in 2009 Interactive Arts has produced interactive work for Burberry, Google, The New Yorker, IBM, APPLE, and the White House, as well as collaborations with institutions like Science Museum, The V&A Museum, Tate Modern and the Dulwich Picture Gallery. In 2016, Interactive Arts premiered 'Rain or Shine' a unique 360º VR short film for Google Spotlight Stories and 1600, and AR experience of a year inside the White House for the Obama administration.

Since 2013 Interactive Arts has been Google's partner on the Made with Code initiative to inspire young girls to explore a career in computer science. Interactive Arts has produced many interactive projects, including highlights like 'Holiday Lights' in front of the White House where girls were invited to code their own designs at the Annual National Christmas Tree Lighting Ceremony, or an interactive LED dress that has been worn for Zac Posen's spring 2016 collection, Lupita Nyong'o on the Daily Show, and recently on Good Morning America.

Interactive Arts has been recognised with a D&AD Yellow and White Pencil, Lovie Golds and Silvers, Webby Winners and honorees, Adobo Golds, FWA’s, Clio’s, a Golden Nica, Creative Review Best in Book and many more.

Featured in: VR Storytelling Evolution: The challenge of an ever-changing point-of-view