Starting his career working in program and content audience research for LWT, Adam then moved into creating content for radio stations. He started working in the US and subsequently for various radio stations in the UK, including Kiss 100 in London and Radio City in Liverpool. That was followed by a three-year stint as Program Director at RadioAire/Magic 828 in Leeds where he led the team to the highest market share ever.

In 2001, he moved into senior management delivering company-wide audience insight as the initial Group Head of Research, for Emap’s (now Bauer) broadcast properties and print titles. After working with Guardian Media Group, he worked in insight at BBC Worldwide (now BBC Studios).

For the next 11 years, he combined his media and content development background with proven expertise in the use of qualitative and quantitative research to understand an audience’s perception of an IP or franchise for kids’ digital agency, Dubit.

He has recently joined The Insight Family as their VP of Research Solutions, bringing his sector knowledge and research proficiency to head up a team of ten research specialists. He works closely with brand owners, broadcasters, publishers, media buyers and content creators delivering actionable insight into the heart of customers’ businesses. Adam is a regular speaker at conferences and media markets around the world.

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