Tara serves as the President and General Manager of Disguise Inc., a division of JAKKS Pacific, Inc., and the global leader in costume licensing and manufacturing. With extensive expertise in marketing, licensing, and brand development, Tara has successfully guided Disguise’s global expansion into EMEA, LATAM and several international markets while driving innovation across product categories and lines.

A University of California, Berkeley graduate, Tara has held key leadership roles across the consumer products industry. At JAKKS Pacific, she negotiated global contracts, led business pitches, and secured licensing renewals with major studios like Warner Bros., Disney and Nickelodeon. She also created and directed the marketing department at Creative Designs International (CDI), where she managed a multi-million-dollar business and over 25 licensed brands. Her tenure with Disney Consumer Products included leading strategic brand launches for iconic franchises such as Hannah Montana, High School Musical, and Disney Fairies, further showcasing her talent for building successful, globally recognized brands.

In addition to her professional achievements, Tara is a dedicated board member of the Halloween and Costume Association, contributing to the industry’s advancement through her leadership and vision. Balancing her career and personal life, she is also a proud mother of two.

Tara’s proven track record of innovation, leadership, and business development has made her a driving force in the consumer products industry, continually delivering growth and success across global markets.

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