As the Head of Licensing at Bonkers Toys, Lisa's focus is on identifying and collaborating with kid targeted social media creators and entertainment properties to develop mass-market toy brands. Bonkers Toys is one the fastest growing toy companies in the US bringing popular social media franchises such as Skibidi Toilet, LankyBox and Aphmau to major retailers.

Lisa’s background spans classic entertainment consumer products licensing, as well as the burgeoning social media and creator economy. Prior to Bonkers Toys, she was the Senior Vice President of Consumer Products at Semaphore Licensing, an agency specializing in social media influencers where she oversaw consumer product licensing for prominent social media creators from platforms such as TikTok and YouTube.

Lisa’s career also includes serving as the Senior Vice President of Worldwide Promotions at Universal Studios Consumer Products, licensing iconic entertainment properties including Jurassic Park and How the Grinch Stole Christmas. Additionally, at Tie-In Pro she worked on properties including Atari Games, Epic Rights (KISS, AC/DC) and the hit mobile game slither.io.

Featured in: Toy Talk: Exploring content brand potential with the leaders of play; Mix & Mingle: Consumer Products