Alexia is a seasoned qualitative research professional and moderator with a talent and passion for understanding the whys and emotions behind people's attitudes, beliefs, opinions and behaviors to inform, inspire and help businesses innovate. Alexia leads focus groups, IDIs, UX testing and ideation sessions with all age levels of consumer segments, gauging their reactions to new and existing content, products, platforms, apps and experiences.

Prior to Maverix, Alexia was Vice President Of Warner Bros. Discovery Global Research and Insights/Fanlab group which provided qualitative services to business units across the organization to support the Development Of Content, Products, Services, Experiences, Talent, and Marketing and Distribution Strategies across all Brands and Franchises. In her role as VP, Alexia identified key insights for brands such as HBO Max, DC Entertainment, Harry Potter, Cartoon Network, Adult Swim, TNT/TBS, and various other Warner Bros. Discovery IP. She also spearheaded generational research for over a decade that identified potential business implications for content development, distribution and marketing strategies.

Alexia combines her curiosity for deeply understanding people, exploring culture and evolving business by providing insights into the “hearts, minds, and motives” of people, fans, viewers and consumers through both qualitative and quantitative research methodologies.

Alexia is a major proponent of empowering young professionals. Over her career, she has led internship programs that received various accolades. She also co-taught a Cal State Northridge course on Audience Analysis for five years.

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