Jo Redfern is a leader in media, specializing in strategy for youth IP that entertain and educate across YouTube, social gaming (Roblox and Fortnite), TikTok, and broadcast.

Jo is an Executive Producer with significant experience in brand positioning, world-building, and strategic opportunities for IP to scale in the new entertainment age — leveraging platforms, AI, and emerging technology. She is co-host of the Kids Media Club podcast. Her passion is to create and grow compelling brands that reach young people wherever they are  — which means a responsive, evolving strategy that spans their digital and physical lives.

Great content for young people has an impact, it sparks their imaginations and enriches them, but reaching them is trickier than ever. Being data-driven and insight-led, Jo tries to predict how children will interact with content in the future and use it to develop strategic opportunities for IP right now. Content brands that embrace the pace of technological change and how kids are using it will have a competitive advantage.

Jo has previous experience with brands such as Peppa Pig, Disney Junior, WWE, and the CBeebies portfolio in the UK including the award-winning CBeebies Land theme park and hotel.

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