Andrea Strauss, SVP, of Nickelodeon Brand and Content Insights, serves as an in-house expert on the lifestyles, attitudes and behaviors of kids, teens, young adults, and parents. She is responsible for the development of domestic and international consumer insights research in support of stakeholders across the company.

Andrea has spent more than two decades informing the work of Nickelodeon’s Production, Consumer Products, Public Affairs, Marketing and Location-Based Experience groups, and has been a chief architect of thought leadership studies such as Nickelodeon’s Shades of Us, a study of race, identity and the American family. Her content-focused research has played a key role in the development of some of Nick’s biggest franchises, including SpongeBob, Dora, and Blue’s Clues, and more recently, Andrea led work on “Bridging the Gap,” a deep examination of content that resonates with the four to seven-year-old audience.

Andrea joined Nickelodeon in the fall of 1994 after stints at both Grey Advertising and D’Arcy Masius Benton & Bowles, Inc. in strategic services and media planning, respectively. She is a graduate of the University of Pennsylvania where she earned both a BA in Psychology from the College of Arts and Sciences and a BS in Economics with a concentration in Marketing from the Wharton School.

Featured in: Demo Dive: Preschool/Bridge