Amy Friedman is the Founder and President of Redhead Consulting, a content and brand creation company focused on kids, teens, and families. Her work in programming, branding, and pro-social content has earned multiple Peabody, Beacon, Cable Ace, and Creativity Awards over three decades. Her current client roster includes The Aspen Institute, Common Sense Media, LionForge Entertainment, and many others.

From 2020-2023, Amy served as Head of Kids and Family at Warner Bros (now Warner Bros. Discovery). She was responsible for the development, production, and strategy for HBO Max (now Max), Cartoon Network, and Cartoonito, working in close collaboration with the animation studios, Warner Bros. Animation, Cartoon Network Studios, and Hanna-Barbera Studios Europe.

An accomplished veteran of the kids and family media business, Amy was an early creative architect of Nickelodeon (1987-1998) and held senior leadership positions at Noggin (1998-2010), The-N/TeenNick (2004-2010), Viacom's in-house Millennial innovation lab, Scratch (2010-2016), Sprout, and Universal Kids (2016-2019). She has worked on the channel, shows and pro-social campaign launches around the globe, across decades. 

Amy is best known for her mix of sharp strategy and bold creative vision, inclusive storytelling, and leading happy, healthy non-hierarchical teams through disruption to growth.

A founding Board Advisor to The Children’s Media Association, Amy also sits on the board of The Power to Decide, The Forward Association, and the Montclair Film Festival Emerging Filmmakers project. She was recently recognized as a Cablefax Most Powerful Women honoree.

Amy enjoys spending time with her family and deliciously cute dog, Rosie, in Montclair, New Jersey.

Featured in: CMA’s Red Chair Event...featuring Angela Santomero