Hollie Holmes is the vice president of global licensing for Moose Toys, a leading innovator in the toy industry. Based in El Segundo, Hollie is responsible for driving the long-term strategic plan for licensing and partner brands at Moose, maximizing growth for the global toy company headquartered in Australia.

Hollie is an agile leader with over 20 years of consumer products experience in identifying, securing, and implementing partnerships with leading global entertainment, gaming, celebrity, influencers, toy, automotive, and pop culture brands. She has a long history of developing and maintaining strong executive relationships and is a collaborative partner, negotiating global agreements to increase brand awareness, profitability, and sales.

Prior to Moose Toys, Hollie served as global head of licensing at PlayMonster. During her two-year tenure, she spearheaded the development of the toy company’s global licensing business and expanded its IPs into new product categories. From 2005 to 2020, she served in several executive licensing roles at Mattel, where she oversaw entertainment partnerships and licensing for Barbie, Hot Wheels, and Fisher-Price. Throughout her career, Hollie has led acquisitions for hundreds of top-tier licenses, negotiated and executed agreements, and evaluated and acquired new content in various stages of development.

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