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Peter has two decades' worth of experience consulting in the children and family media space and is the founder of Gone With – a research and strategy agency focusing on all audiences. He has worked for leading agencies supporting clients in growing their brands' reach and relevance. Pete specializes in building fan bases with a focus on early adopters and innovators. He has worked with large media organizations, toy companies and animation studios, both local and global. Working with audiences and consumers, he ensures that their voices are at the heart of the ideation, production and go-to-market strategies for some of the world's leading entertainment brands. Pete also consults for kids marketing and influencer agency KidsKnowBest in helping to reach global family audiences.
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