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Darran has 20 years of experience in global licensing, merchandising, and toys. He has expertise in guiding and establishing studios from inception to surpassing one billion dollars in sales, overseeing Universal Studios operations in the EMEA region, and serving as a seed investor in Calm.com, valued at $2 billion, Kids Know Best and several other technology companies.
Established in 2020, Toikido is a studio with a new approach. Their mission is to create and build remarkable IPs. Toikido's in-house IP incubation follows a strategy with story and toys at the heart of everything. They weave a toy into a full narrative, game proposition, game prototype, animation sizzle, and music to bring the IP to life. Profitable since its inception, Toikido has a killer creative team including Studio Director from Miniclip and Mind Candy and Creative Director from King and Meta, creatively responsible for games including Candy Crush with over 2.7 billion downloads, 8 Ball Pool with over 1 billion downloads and Moshi Monsters.
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