What You Need to Know: Kids & K-Pop

Sunday, February 22
10:30am - 11:00am
Silver Pearl 3

What You Need to Know: Kids & K-Pop

Dive into how K-pop continues to captivate global youth. This session breaks down fan culture, community dynamics, and the powerful storytelling and marketing strategies driving kids’ engagement across music, social media, and beyond.

What You Need to Know is a fast-moving presentation series that brings in leading experts to decode how kids discover, play and engage with next-gen entertainment platforms and formats. Each talk delivers sharp, practical insights on what’s driving kids’ behavior today and where their attention is heading next, giving you the knowledge you need to stay ahead of the curve.