What You Need to Know: Kids & Microdramas

Sunday, February 22
11:15am - 11:45am
Silver Pearl 3

What You Need to Know: Kids & Microdramas

Discover how vertical microdramas are redefining storytelling for mobile-native audiences. This session explores why short, serialized, phone-first narratives are captivating older viewers—and what forward-looking kids creators and brands can learn from this fast-rising format.

What You Need to Know is a fast-moving presentation series that brings in leading experts to decode how kids discover, play and engage with next-gen entertainment platforms and formats. Each talk delivers sharp, practical insights on what’s driving kids’ behavior today and where their attention is heading next, giving you the knowledge you need to stay ahead of the curve.