What You Need to Know: Kids & YouTube

Sunday, February 22
4:00pm - 4:30pm
Silver Pearl 3

What You Need to Know: Kids & YouTube

Discover how kids really use YouTube—from what drives discovery to how creators build loyalty. This session breaks down emerging trends, algorithms, and behaviors shaping the next wave of kids’ video engagement.

What You Need to Know is a fast-moving presentation series that brings in leading experts to decode how kids discover, play and engage with next-gen entertainment platforms and formats. Each talk delivers sharp, practical insights on what’s driving kids’ behavior today and where their attention is heading next, giving you the knowledge you need to stay ahead of the curve.