JORDAN MATTER KEYNOTE – Making it Matter: Building trust & scale in the creator economy by being real

Monday, February 23
11:00am - 11:45am
Silver Pearl 1

JORDAN MATTER KEYNOTE – Making it Matter: Building trust & scale in the creator economy by being real

With over 33 million subscribers, a sold-out product at Sephora and a spot on Nielsen’s top-10 streaming originals list last year (keeping company with Bridgerton and Love is Blind), Jordan Matter has turned joyful and grounded family storytelling into one of YouTube’s most-watched brands. What sets him apart in a creator economy racing towards $500 billion? A rare blend of authenticity, humor and heart that keeps viewers coming back for more.

In this inspiring keynote, he shares how he’s built trust with parents, sustainable engagement with kids, and reached 275 million monthly viewers—all while building a deeper connection with his daughter, Salish. Attendees will gain actionable insights on how to manage creative freedom in a family-friendly way, build communities that last, and stand out in an ecosystem where attention can be fleeting but authenticity endures.