Creators & Collaborators: Evolving partnerships in the kids space

Monday, February 23
2:00pm - 2:45pm
Silver Pearl 1

Creators & Collaborators: Evolving partnerships in the kids space

The earliest collaborations between kids companies and YouTube creators reshaped the media landscape. Hear from industry pioneers who helped build this ecosystem as they share what worked, what’s changed, and how creator partnerships are evolving to meet new audience behaviors, platform shifts and brand ambitions.