Dream Big: How <i>BeddyByes</i> is building a brand that sleeps well everywhere

Tuesday, February 24
11:00am - 11:45am
Silver Pearl 1

Dream Big: How <i>BeddyByes</i> is building a brand that sleeps well everywhere

Discover how the team behind BeddyByes has turned bedtime into a global brand opportunity by meeting preschoolers and parents where they are—on linear TV, streaming, YouTube and social media. This session unpacks the show’s creative development, cross-platform strategy and multi-revenue approach, revealing how thoughtful storytelling and smart brand integration can cut through industry challenges. Attendees will gain practical insights into building scalable IPs that connect emotionally, travel internationally and turn audience engagement into lasting value across both content and consumer products.