Hit Play: How music can supercharge kids content

Tuesday, February 24
12:00pm - 12:45pm
Silver Pearl 1

Hit Play: How music can supercharge kids content

Music is more than a soundtrack—it’s a storytelling, marketing and fandom superpower. From K-Pop Demon Hunters to Disney’s biggest hits, this panel explores how producers, streamers and labels can collaborate earlier in development to turn songs into cultural touchpoints that drive discovery, engagement and global brand growth.