License to Play: Building consumer products strategies for kids IPs

Tuesday, February 24
2:00pm - 2:45pm
Silver Pearl 3

License to Play: Building consumer products strategies for kids IPs

Explore how studios and producers can unlock long-term value through smart licensing, strategic partnerships, retail innovation and fan-forward brand extensions. This session reveals how to translate storytelling into products, experiences and revenue streams that grow kids IPs far beyond the screen.