The Roblox Revolution: Rethinking brand management for a new era

Tuesday, February 24
3:00pm - 3:45pm
Silver Pearl 1

The Roblox Revolution: Rethinking brand management for a new era

The rules of brand engagement have changed. This panel discussion explores how leading kids franchise managers are embracing immersive platforms like Roblox—along with YouTube, TikTok, Twitch and more—to reach young audiences through creativity, interactivity and storytelling, redefining what fandom, community and brand loyalty mean in the digital age.