From Feed to Shelf: How Gen Alpha discovers licensed brands

Tuesday, February 24
3:00pm - 3:45pm
Silver Pearl 3

From Feed to Shelf: How Gen Alpha discovers licensed brands

A forward-looking discussion about how Gen Alpha discovers, engages with and, ultimately, buys brands—across YouTube, creator platforms, immersive experiences and mass retail. We're bringing together leaders in global IP creation (Moonbug), big-box retail (Walmart) and experiential and pop-up retail to explore how digital-native fandom turns into real-world products, pop-ups and shelf-space success. The conversation will provide actionable insights into how content, community and commerce connect in today’s kids & family entertainment ecosystem.