Session Info
Session Info
Tuesday, February 24
3:00pm - 3:45pm
Silver Pearl 3
From TikTok to Target: How Gen Alpha discovers licensed brands
From TikTok to Target: How Gen Alpha discovers licensed brands
Tuesday, February 24
3:00pm - 3:45pm
Silver Pearl 3
From TikTok to Target: How Gen Alpha discovers licensed brands
A forward-looking dive into how creators, platforms and retail innovation shape Gen Alpha’s path to discovery. This session explores how trends move from social feeds to store shelves—revealing what drives awareness, fandom and purchase intent with today’s youngest consumers.
Featuring:
Moderating:
